Are Your Promotions CRAP?

The industry is full of horror stories about things that have gone wrong with sweepstakes-related promotions, from unfortunate code words like "CRAP" -- to much, much worse. Don't be another "crappy" #SweepstakesFail.

By Robust Promotions

The image above is an actual game piece we received years ago from a well-known retail brand! Surprisingly, this is not an unusual event. The industry is full of horror stories about things that have gone wrong with sweepstakes-related promotions, from unfortunate code words like this to much worse things like class action lawsuits, huge fines, security issues, and over-redemption of prizes.

When done correctly, a sweepstakes promotion can be hugely successful, and very beneficial to your business. Here are 5 good, positive results:

Sweepstakes help create awareness and build excitement about your brand.

Sweepstakes increase visits to your restaurants, your website and/or your app. McDonald’s enjoys a 40% spike in sales each time they run the Monopoly Instant Win Game.

Sweepstakes are one of the most effective means of gathering consumer/user database information, which can be used for future marketing campaigns.

4. Sweepstakes have the benefit of having the Maximum ARV predetermined up front, so you don’t have to worry about going over budget...as may be the case with more open-ended-liability promotional tactics such as premiums or other offers.

Our clients experience 500-3,200% ROI!

But... Don't Go It Alone!

Some things are best left to the experts, and experience counts when running a sweepstakes for your brand. That’s where Robust Promotions comes in. Our turnkey services include prize and idea consulting, creative design and printing, all legal support, prize fulfillment and much, much more.